Howard Technology Council
News Release

January 19, 2010
 
Contact:
Alice Settle-Raskin
Communications Manager, HCEDA
410-313-6513


 
Contact 2:
Larry O. Collins

Executive Director, Howard Technology Council
410-313-6550
lcollins@howardtechcouncil.org
HOWARD COUNTY COMPANY, CERA PRODUCTS, DONATES ORAL REHYDRATION DRINK "CERALYTE" TO SAVE HAITIAN VICTIMS' LIVES
 
Columbia, MD (January 19, 2010) - Cera Products, a member of the Howard Technology Council, donated its signature product, CeraLyte, to the Child Health Foundation for Direct Relief International to send to Haiti for medical help following the January 12 earthquake.

Cera Products donated ten pallets with 9,000 liters of the highly effective, rice-based oral electrolyte drink. CeraLyte restores essential life-giving electrolytes and fluids lost during vomiting and diarrhea, which often happens during a disaster such as the earthquake in Haiti.


"CeraLyte's formulation of long-chain carbohydrates provides calories and energy as well as the needed electrolytes for reducing the severity of a diarrheal illness and promoting recovery," says Charlene Riikonen, President of Columbia, MD based Cera Products. "A healthy adult can die from some diarrheal illnesses, such as cholera, within hours; a weakened child or elderly family member can die in as little as two hours, and just one liter of CeraLyte can save a life!"

Cera's products are based on research by Johns Hopkins' physicians who have worked, along with Riikonen, at the International Centre for Diarrheal Disease in Bangladesh which won the Gates award for global health several years ago for its discovery of oral rehydration solutions.

To learn more about the innovative fluid replacement product, CeraLyte, visit www.ceraproductsinc.com.



About Cera Products Inc.: Established in Maryland in 1993, Cera Products scientifically developed its high performance medical and sports rehydration products along with world health experts - including physicians at Johns Hopkins, the Mayo Clinic, Harvard University, University of Maryland, and Tufts University Schools of Medicine, the Food and Drug Administration, Centers for Disease Control - and with experts at leading food and pharmaceutical manufacturing companies. For further information about Cera Products, please visit www.ceraproductsinc.com, e-mail sales@ceraproducts.us, or call 410-309-1000.
 

About the Howard Technology Council: The Howard Technology Council is the premier resource for business growth in Howard County. The HTC provides vision, awareness, forum and focus for informative programs and business networking opportunities that promote technology businesses in Howard County.

The Howard Technology Council is a component of The Howard County Economic Development Authority whose purpose is to encourage business growth and develop educational programs for the technology community of Howard County. The Howard Technology Council is headquartered at the Center for Business and Technology Development. To learn more about the Howard Technology Council please contact Larry Collins Executive Director, Howard Technology Council, at
lcollins@howardtechcouncil.org.

###