Donation of ORS to Save Haitian Earthquake Victims' Lives: Maryland Company's Oral Rehydration (ORS) Drink
 
For Release: January 13, 2010

Contact: Charlene Riikonen, 410-309-1000, customerservice@ceraproducts.us


WHAT:
Ten pallets with 9,000 liters of a highly effective, rice-based oral electrolyte drink called CeraLyte, has been donated to Child Health Foundation for Direct Relief International to send to Haiti for medical help following the earthquake there January 12. CeraLyte restores essential life-giving electrolytes and fluids lost during vomiting and diarrhea, which often happens during a disaster such as the earthquake in Haiti.

"CeraLyte's formulation of long-chain carbohydrates provides calories and energy as well as the needed electrolytes for reducing the severity of a diarrheal illness and promoting recovery," says Charlene Riikonen, President of Columbia, MD based Cera Products. "A healthy adult can die from some diarrheal illnesses, such as cholera, within hours; a weakened child or elderly family member can die in as little as two hours, and just one liter of CeraLyte can save a life!"

Cera's products are based on research by Johns Hopkins physicians, who have worked, along with Ms. Riikonen, at the International Centre for Diarrheal Disease in Bangladesh which won the Gates award for global health several years ago for its discovery of ORS.


WHO:
Charlene Riikonen, President & CEO
Cera Products, Inc.
9017 Mendenhall Court, Columbia, MD 21045 USA
Tel: 410-309-1000      Fax: 410-309-4000
www.ceraproductsinc.com


DONATE:
Tax-deductible gifts to provide CeraLyte to the people of Haiti can be sent to the Child Health Foundation (call 410-992-5512 or www.childhealthfoundation.org ) or Direct Relief http://www.directrelief.org/EmergencyResponse/2010/EarthquakeHaiti.aspx



About Cera Products Inc.

Established in Maryland in 1993, Cera Products scientifically developed its high performance medical and sports rehydration products along with world health experts - including physicians at Johns Hopkins, the Mayo Clinic, Harvard University, University of Maryland, and Tufts University Schools of Medicine, the Food and Drug Administration, Centers for Disease Control - and with experts at leading food and pharmaceutical manufacturing companies.

To learn more about this innovative fluid replacement product, visit www.ceraproductsinc.com

Cera Products Press Contact:  410.309.1000 or sales@ceraproducts.us